I recently discovered Lyle’s Golden Syrup in my grocery store, no big deal you think, but if come from the UK and enjoy the odd bit of baking… as I do… it was like finding liquid gold.
So why is this tin of Golden Syrup being featured on a blog about web and graphic design?
Take a look at the logo.
It is a dead lion with bees buzzing around it. I think if I presented a client with a logo, featuring an animal carcass, to be used on a food product, in this day and age, I would get shot down in flames and become a laughing stock. But this particular logo has endured the test of time. Not only has it remained virtually unchanged for over 100 years it has been confirmed by The Guinness World Records as the world’s oldest brand.
The trademark was registered in 1904 by Lyle and the design is reference to a story in the Old Testament, in which Samson killed a lion, then saw that bees had formed a honeycomb in the lion’s carcass , “Out of the strong came forth sweetness”. Owner Abram Lyle was a highly religious man.
Long may they continue to use this amazing logo.
A quick Google search for “Chicago web design company” producing a whopping 68,700,000 results. This is a big town and there are lots of players. Not every design firm will be right for every project and finding a company you are comfortable working with and a good fit for your project, can be a challenge.
Here is a brief snapshot of what we offer
- Design Services
- Web site design
- Web redesign, we can rework what you already have to bring it up to date
- Blog design
- WordPress templates
- Identity design, including logo, letterhead and business cards
- Complete corporate branding
- Graphic design for projects such as brochures, posters, trade show banners, advertisements etc
- Presentations, powerpoint
- Email templates
- Banner ads
- Web Services
- Domain registration
- Web hosting
- Website coding – need a design turned into a working website?
- Marketing Services
- Search Engine Optimization ( SEO) and keyword analysis
- Pay per click programs e.g Google Adsense
- Social networking e.g Facebook, Twitter, LinkedIn
- Video internet marketing
We have been in business since 2000 and have many very happy clients under our belt, see what some of them have to say here
We are located in Lincolnshire, in the North Shore area of Chicago.
© 2011 Chicago Web Designer
I am working on a couple of branding projects at the moment, one is creating everything from scratch ( see the start here) and the other is a brand consistency project.
Is your brand image consistent? Do your customers have the same experience however they interact with you. From visiting your web site, to paging through a brochure or even receiving and invoice, all these interactions offer an opportunity to convey your unique message. Lack of consistency creates confusion and sends conflicting messages to your clients.
For example your web site projects an air of professionalism and trust through design, a well thought out color palette, fonts, imagery and excellent copy. Does that image carry through to your brochures, folders, flyers or whatever other marketing pieces you use, or have they been hastily put together with no thought as to what they communicate?
Here is brand consistency in action, from web site through to presentation folder and DVD labeling the client is getting the same message.
Interested in how we can give your collateral material a more branded and polished look? Checked out our Branding Services.
©: 2011 Chicago web designer
Full image branding is one of my favorite type of projects and I am delighted to be creating brand and marketing materials for a Chicago home remodeling company, Restore North Shore. The project is moving at quite a pace and there is nothing like a deadline to get things moving along. It is energizing.
The project started on Monday this week and by Tuesday at noon the client needed business cards to hand out at an open house. In that short space of time I designed the logo, established the color palette, selected a corporate typeface, designed a business card and got full client approval along the way via our online project progress system. Phew!
There was no time to get the business cards professionally printed so I took a pdf of the file to a Fedex Office (the one here in Lincolnshire IL is great) where they printed it on card stock using a laser printer and I cut the cards down in their store. While they are only temporary the quality was pretty good and plenty got passed out at a very successful open house in Wilmette.
I will be starting work on the web site tomorrow. It will feature lots of before and after photos showcasing the fabulous work of Restore North Shore. Prepare to be blown away.
©: 2011 Chicago Web Designer
A few weeks back I showcased a new logo for Prefix Technologies. The logo has now been seamlessly integrated into their web site.
Switching out an old logo with a new one can sometimes pose a few challenges.
- The footprint is substantially different, wider or taller, and the allotted logo area can’t accommodate.
- Color issues. Too much or too little contrast, color clashes.
- Look and feel – is the look and feel of the logo in keeping with the rest of the site.
In this particular logo switch we had an issue with color contrast as you can see below, the new logo just did not pop against the background.
Adding a dynamic star burst solved the problem.
©: 2010 Chicago Web Designer
It is my objective to provide exceptional service for my clients and getting a recommendation like the one below on Linked In makes my face break out into a wide grin … and maybe even blush a little!
“Zoe has that rare combination of broad vision and tactical expertise, especially when it comes to careful listening. She is able to form the concept into a distinctive message, and then follows through with outstanding execution. Really knows her business. Zoe is as much an astute advisor as service provider.”
Top qualities: Great Results, Expert, Good Value
I worked with Peter earlier this year on a web and branding project for his Chicago based headhunting company.
Thanks Peter, for taking the time to write such a flattering recommendation.
2010 © Chicago web designer
We hear ” I need my web site redesigned” quite a bit these days. While there are many reasons here are our top picks.
- I need my website to look more professional.
Looks are everything and online you have just a few seconds to make that all important first impression. A well designed fast loading web site can do wonders to encapsulate your expertise and reach and engage your target audience.
- We need our content reorganized.
If your site visitors are having click through page after page to get to the information they want, you are making then work too hard. A web site with intuitive navigation and well organized content = “a don’t make me think visitor”
- My web site is not doing what I want it to do.
Whether you want your site to act as a lead generation tool, a portal of information, or a selling platform, it is important to guide or funnel the site visitors exactly where you want them to go via “call to actions”
- I need to add some additional functionality
Want to add a blog, additional pages, links to your social media networks? A well thought out web site will always be able to accommodate additional functionality without a complete redesign but sometimes there comes a point when a redesign is the best options.
- I want my site to perform better in the search engines.
The structure and design of a web site bears a huge relation on how well a site performs in the search engines and a skilled web designer will know how to optimize all elements that make up a web site, for best search engine results.
Now lets take a look at these in action with three before and after web redesign projects.
Peter Meder and Company
We addressed all 5 reasons in the redesign of a web site for Chicago headhunter, Peter Meder and Company. The new site has a much more professional look/feel and immediately imparts the nature of the business. Visitors have easy access to the current position searches which is a huge time saver for both client and job hunter.
Content reorganization was the main driver behind our redesign of the Bear Essentials web site. We produced a much more appealing user friendly site with clear call to actions.
A more professional look was the order of the day for our redesign of Tiger Tables with clear call to actions.
Do you have a web site that could do with a makeover? We’d love to have an opportunity to talk with you.
Call us at 847 607 8679
2010 © Chicago Web Designer
Here is the next installment in my series “The emotions of a typeface”. Today’s set features dreamy fonts.
They all convey a sense of calm, quiet and restfulness, something I could really do with after the upheaval of moving my web design business to Chicago over the last two weeks!
Think “spa, pampering, bubble bath” – any one of these would work for branding elements.
Next time I’ll showcase a set of Techno font, I’d love to hear your requests for future posts in this series
View others in “The emotions of a typeface” series : playful fonts , Energetic Fonts
2010 © Chicago Web Designer
I have been working closely with Chicago based Tempel Steel in the reworking of some of their branding elements.
So far we have simplified the logo and created an new look and feel for the business card.2010 © Chicago Web Designer
Hello! A week ago today I was packing up my St Louis web design business and today, here I am firmly planted in Chicago. It may be a while before I am fully unpacked but I am really looking forward to getting to know you, all your fabulous businesses and getting down to work as the Chicago web designer.
Here is what I do:
- Custom Web Site Design
- Web Site redesign
- Banner ad Design
- Email templates
- Blog Design, wordpress, blogger
- Internet marketing ( SEO)
- Logos and corporate branding
- Traditional graphic design
I have been in the web and graphic design business for over 10 years and am truly passionate about what I do.
One question, as a city you have a lot of nick names. Which one do you prefer, Chi town, ChicagoLand or the Windy City?
The Chicago Web Designer
2010 © Chicago Web Designer